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About Unusual Digital

About Unusual Digital

We’re a creative tech studio powered by MVP in IT LLC.
Our mission is simple: design and build digital experiences that look amazing and sell even better.

Miami, FL

Miami, FL

Miami, FL

AI‑Driven

AI‑Driven

AI‑Driven

Shopify Experts

Shopify Experts

Shopify Experts

Global Clients

Global Clients

Global Clients

about us hero section imagery
about us hero section imagery
about us hero section imagery

Our Story

Founded by a small team of designers and engineers, Unusual Digital blends art and automation to help brands grow online. We started by launching and scaling in‑house e‑commerce brands (Luxel Carts and Luxel Bulbs) — then brought the same AI‑powered approach to clients worldwide.

Today we build high‑performing Shopify stores, produce AI visuals, and automate social media with intelligent agents. Fewer meetings, faster delivery, better outcomes.

Core team of 3

Design + Dev + AI

Core team of 3

Design + Dev + AI

Core team of 3

Design + Dev + AI

Clients

Across the US & EU

Clients

Across the US & EU

Clients

Across the US & EU

10+

Projects delivered

10+

Projects delivered

10+

Projects delivered

Privacy‑first

Secure by design

Privacy‑first

Secure by design

Privacy‑first

Secure by design

What we believe

We merge design sensibility with engineering and AI to build smarter, faster, better experiences.

We merge design sensibility with engineering and AI to build smarter, faster, better experiences.

We merge design sensibility with engineering and AI to build smarter, faster, better experiences.

AI enhances creativity — it doesn’t replace it. We design for people, not algorithms.

AI enhances creativity — it doesn’t replace it. We design for people, not algorithms.

AI enhances creativity — it doesn’t replace it. We design for people, not algorithms.

Every pixel serves a goal: clearer messaging, higher conversions, stronger brand.

Every pixel serves a goal: clearer messaging, higher conversions, stronger brand.

Every pixel serves a goal: clearer messaging, higher conversions, stronger brand.

Our Approach

A simple, outcomes‑first model — fewer layers, faster feedback, measurable results.

• Discovery call → goals, scope, constraints

  • • Concept sprints → design directions & copy

  • • Build → Shopify setup, content, automation

  • • Launch → analytics, QA, performance pass

  • • Grow → A/B testing, content engine, ads

3+

Projects delivered

3+

Projects delivered

3+

Projects delivered

50K

Clients across the US & EU

50K

Clients across the US & EU

50K

Clients across the US & EU

0

Core team (UX/UI, Dev, AI)

0

Core team (UX/UI, Dev, AI)

0

Core team (UX/UI, Dev, AI)

90%

Privacy‑first, secure by design

90%

Privacy‑first, secure by design

90%

Privacy‑first, secure by design

Team

Ilya

Founder, QA & Strategy

Dmitry

Product & Brand Designer

Igor

Full‑Stack / Shopify

Team

Ilya

Founder, QA & Strategy

Dmitry

Product & Brand Designer

Igor

Full‑Stack / Shopify

Team

Ilya

Founder, QA & Strategy

Dmitry

Product & Brand Designer

Igor

Full‑Stack / Shopify